TL;DR: On March 31, 2026, Unity pulls every Greater China publisher's asset from the Global Asset Store. You keep what you own in My Assets, but updates, fixes, and support stop cold. Refunds are only offered for purchases in the last 6 months. I walk through how to audit your projects before the cutoff hits.

The Asset Store Shake-Up: What Unity's Greater China Policy Change Means for You

If you use the Unity Asset Store, your workflow is about to change. Unity has announced that, effective March 31, 2026, all assets from publishers based in the Greater China Region (mainland China, Hong Kong, and Macau) will be removed from the Global Unity Asset Store. This is not a small tweak. It is a hard cutoff that will reshape what you can buy, who you can get help from, and how you plan your projects.

What Is Actually Happening?

Unity is tightening regional licensing, distribution, and compliance rules for publishers in Greater China. As a result, any asset whose publisher is based in that region will no longer be sold on the global store after March 31, 2026.

You are not losing your existing purchases. Assets you already own will stay in "My Assets," keep working in your projects, and remain downloadable via the Package Manager. Your license does not expire.

You are losing something else. After that date, those publishers will no longer be able to update those assets or offer support through the Global Unity Asset Store. The product you bought will stay exactly as it is. No more patches, no more compatibility fixes, no more replies in the Asset Store support thread. For anyone relying on a China-based publisher for updates or help, the lifeline is cut.

Why This Hits Developers Hard

Support vanishes. The moment the calendar flips to April 2026, every affected asset becomes effectively frozen in time. Bug fixes, Unity version upgrades, and feature updates from that publisher stop. If your project depends on one of these assets and you hit a bug or a breaking change in a future Unity version, you are on your own.

Discovery and alternatives get murky. New developers will no longer see these assets on the global store. If you recommend a tool or an art pack from a Greater China publisher, others will not be able to buy it. The pool of "similar" assets is still large (Unity mentions over 100K assets), but direct replacements for a specific plugin or art style may not exist.

Refunds are time-limited. Unity is offering an exception: if you bought an affected asset in the past 6 months, you can request a refund. After a refund, you lose the asset. So you have a narrow window to decide: keep it and accept no future support, or refund and replace it.

What You Should Do Right Now

Check whether you are affected. Unity has a page where you can see which of your assets are from Greater China Region publishers. Do not wait. Check it as soon as you can so you know exactly what you own that will stop receiving updates and support.

Contact publishers before March 31. If you depend on an affected asset, reach out to the publisher directly. Ask about their plans: regional stores, alternative distribution, or migration paths. Once they are delisted from the global store, your options to get official support through Unity’s channel drop to zero.

Decide on refunds. If you bought an affected asset in the last 6 months and you are not comfortable relying on it without updates, use Unity’s refund process. After a refund, you lose the asset, so only do this if you are ready to switch to something else.

Plan for project continuity. For every affected asset, ask yourself: can we keep using it as-is, or do we need an alternative? Browse the rest of the Asset Store now for replacements. Locking in a new asset or approach before the deadline is safer than scrambling later.

The Bottom Line

This is a policy-driven, one-way change. Only assets from publishers based in the Greater China Region on the global Unity Asset Store are affected. Your licenses stay valid and your existing downloads keep working. But from a support and evolution standpoint, those products are entering a permanent freeze after March 31, 2026.

Unity’s message is clear: you keep what you bought, but the relationship between you and those publishers on the global store is ending. For developers who have built pipelines or projects around assets from this region, the next few weeks are the time to audit, talk to publishers, and decide whether to hold or switch. The deadline will not move. Your move is to get ahead of it.

If you have questions about the change, contact Unity support. For everything else, the ball is in your court: check your library, secure your workflow, and plan accordingly.